City of Norco, CA
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Sixth Street Gateway Sign Advertising
The Sixth Street Gateway Sign is designed to enhance Horsetown USA’s sense of place, benefitting both residents and visitors. An average of approximately 30,000 vehicles pass on Sixth Street every day. Based on the standard of 1.38 adult passengers per vehicle, established by the American Automobile Association (AAA), more than 1.25 million viewers see this sign every month, and approximately 15 million per year. For the City of Norco and its local for-profit and non-profit organizations, the LED electronic display offers a cost-effective means of promoting community programs and events.