Measure R, a one-cent transactions and use tax, was approved by Norco voters on November 6, 2018, during the General Municipal Election. Also referred to as the Lifestyle Protection and Vital Services Measure, Measure R will generate approximately $4.5 million a year and allows Norco to invest in infrastructure and vital services. Measure R allows Norco to preserve its quality of life, and restore deteriorating streets, trails, parks, facilities and equestrian amenities while preventing additional cuts to Norco’s public safety services so safe levels of sheriff and fire protection can be maintained without risking emergency response times.

Measure R has built-in safeguards and requires firm citizens oversight, as well as third-party independent audits, to ensure that the revenue is allocated to the projects, programs and services that Norco residents agree are important for Horsetown USA. The Measure R Citizens’ Oversight Committee is made up of Norco residents who oversee spending to ensure that the community’s priorities are satisfied. The Citizens’ Oversight Committee reviews schedules and lists of proposed projects and programs to be funded with Measure R revenues, prioritizes projects and programs and provides recommendations to the City Council for final approval.